NAB 2016 - Drones, LEDs Cameras, and Other Newly Released Production Gear

NAB 2016

Every year there seems to be some new technology that sweeps through the convention, and this year's NAB was no exception. For the past few years it was 3D cameras and TVs, but this year it was the invasion of the drones. Every booth seemed to have at least one - even through most of the companies didn't produce of sell them, they had to have them on display to keep up with their neighbors.

Once you got past all the drones, there was a lot of cool new technology. LED lighting has come quite a long way since it's inception. The price has dropped and the variety of different lighting options has increased. Mactech LED now offers tube lighting that could effectively replace Kino and other fluorescent bulbs. They have daylight on one side, tungsten on the other, and do not require the use of a ballast for power. This is great for corporate video production where we typically have less room and can't carry as much gear. 

Something that I specifically went to the show to check out was the new Blackmagic URSA Mini. After seeing it in person I think it will be a great camera to pair with our URSA Major. It weighs a third as much as the full size URSA so we will be able to fly it in a Ronin gimbal. This should open up all sorts of possibilities for moving shots, without needing to hire a Steadicam operator.

Blackmagic URSA Mini
DJI Ronin Gimbal

 

 

 

Jib Jiving The Production Day Away

We recently brought the jib out to our UCLA Engineering shoot to capture all the fantastic action shots that the school has to offer. Having a wider range of camera movement means more dynamic and interesting shots. Can't wait to show you how it turned out!

Setting up the jib by loading the counter weight.

Setting up the jib by loading the counter weight.


The jib in action inside the lab.

The jib in action inside the lab.

You Say VoiceOver, I say Voice Over, You say Tomahto, I say Tomato

Used to be, not too long ago, that one had to be a professional, trained voiceover artist with expensive microphones and a foam-padded voiceover booth in order to grace any feature, commercial or corporate video production with their luscious pipes.  Like many things, that is no longer the case.  In the early days of WorldWise, Jinah used to voice (using her broadcast TV-trained voice) under a blanket. Since then, we've graduated to a much more professional voiceover booth (yes, with those foam pads and a $500 microphone).  But the voiceover industry is changing at such break-neck speed that even a trained broadcast TV voice is no longer a necessity or even desired on many video productions.  Jinah once tried out for a McDonalds radio commercial.  "Umm... your voice is a little too broadcasty..." is the feedback she got.  They ended up choosing someone who had a more natural, every-day conversational voice - someone you'd associate with a phone call more than a radio.  And the equipment is getting cheaper, smaller and more efficient - so that virtually anyone can voice anything to video.  

Just don't forget the blanket.  

Greetings From Our Bay Area Cameras

Though we are based in Los Angeles, we travel frequently up North to produce videos for our many Bay-area clients. We got to spend a whole week with our PAMF partners in December, visiting all the beautiful clinics and filming the wonderful staff. A snippet of our travelogue can be found below, and even more pictures can be found on our Facebook page. Like us on Facebook! (And in real life too.)

Spending time in the GI unit. G...G...G....I-unit.

Spending time in the GI unit. G...G...G....I-unit.

Surgery scrub in, here we come.

Surgery scrub in, here we come.

Fun times in the huddle.

Fun times in the huddle.

Monitor upon monitor.

Monitor upon monitor.

Lab draw with a little patient.

Lab draw with a little patient.

Intensively acting as though we are in the intensive care unit.

Intensively acting as though we are in the intensive care unit.

Science Outdoors, Science Everywhere

You know how they say science is all around us? Well, we wouldn't know, we're film makers! But we did get to film a water sampling technique for the UCLA Engineering School and we learned a ton of science -- from afar! In the end, we stuck to what we know best: producing great quality videos and leaving the real science to scientists.

Shooting the action from afar

Shooting the action from afar

Shooting the action from up close

Shooting the action from up close

Cute Kids and Animals in Video Production

In the broadcast news business where some of the WorldWise production crew members hail from, it's common knowledge that "cute kids and animals will get viewers."  It's true on every video platform - YouTube, Facebook, Instagram - you name it.  But working with cute kids in corporate video production can be a mixed bag - especially when many of them are not feeling well because they're patients at one of our many client pediatric hospitals.  Often, the WorldWise production team rallies together with the parents, client and hospital staff to make these patient education video or staff training video shoots fun and exciting for the kids.  Drawing them out so they can express how they feel can also be challenging at times, but our experienced interviewers always manage to get the best, most heartfelt responses from our youngest interviewees.  Yes, it's true - "Kids Say the Darndest Things!"

 

Cute Kid Alert!  At UCSF Benioff Children's Hospital

Our Kid Captain Kenny was inspirational and awesome. So were his parents!

UCLA Bruins Basketball Kid Captain at Pauley Pavillion and Home

We are live from Pauley Pavillion to kick off Bruins basketball season with our Kid Captain Blayke! Before going to Pauley, we stopped by Blayke's house to capture her story while receiving treatment from UCLA Health. Little did we know, our production crew would get a hand from Blayke and Brooke, her little sister!

Blayke's story plays to the packed arena.

Blayke's story plays to the packed arena.

Blayke receiving the game ball as Kid Captain!

Blayke receiving the game ball as Kid Captain!

Blayke and Brooke hard at work being set PAs.

Blayke and Brooke hard at work being set PAs.

Cinematography in Corporate Video Production

Cinematography in Corporate Video Production

Cinematography is the art of capturing light, creating composition, deciding on camera movements, and then processing all of those images in post. Everything you see on screen is a result of carefully thought out compositions that convey the exact right feeling for the scene - this is the cinematographer's job.

Bedside Patient Hospital Video Shoot

Last week we got an opportunity to shoot a patient at his bedside before he left the hospital. Rarely do we have an actual patient so close to their treatment, so our on-camera interview was very poignant. We learned a lot about EPIC's new patient software and how UCLA is working to improve the patient experience!

low cost corporate video production

Branded Content in Corporate Videos

Here's a great corporate video for a design and branding company called Six Planes. When your company's main function is design and branding, it becomes more important than ever to have a well designed and branded promo video.

I think Six Planes does an amazing job at this by making their corporate promo video entirely about design, at its core, rather than just showing a bunch of previous work they've done. It proves, without saying much, that they know what they're doing as well as how powerful a corporate video can be with the right amount of simplistic design and consistent branding.

Unique Element of Video Production - Visualizing Sound

Here's a cool experimental music video by music artist Nigel Stanford in which he takes sound waves and creates different ways of visualizing them using a variety of devices. In fact, the whole song is composed using frequencies that make the most interesting shapes and patterns. This concept is called Cymatics - the science of visualizing audio frequencies. Through these devices you can literally see the sound waves that are being produced. 

A STAR Night To Remember At The Fowler Museum

We joined the David Geffen School of Medicine's STAR Program last week for a night of food, fun, and learning! We produced the shoot on set at the Fowler museum, a gem in the heart of UCLA, and captured MDs, Ph.Ds, and MD/Ph.D's hanging out discussing medicine and research.  They also premiered the first video we did for the program and the crowd went wild!

Our STAR luminaries in the courtyard.

Our STAR luminaries in the courtyard.

Nothing like watching people watch the video you made.

Nothing like watching people watch the video you made.

Meet UCLA Health's Kid Captain Abby

We had the absolute pleasure of profiling Abby's health journey from juvenile arthritis to being UCLA Health's Kid Captain last weekend. The shoot was a breeze as we set up production in the middle of the living room and got to hang out with Shelby, the family dog.

Abby being interviewed.

Abby being interviewed.

Shelby playing camera assistant.

Shelby playing camera assistant.

Dog, Rose Bowl, and an amazing Kid Captain. What more could you ask for on a video shoot?

Abby walking out on the field at the Rose Bowl.

Abby walking out on the field at the Rose Bowl.

Telling Compelling Stories Without Saying a Word

So many corporate videos tell people the message that is trying to be conveyed instead of showing it. It's basic film school knowledge that the purpose of a video is to show a message, not just say it. Nothing is more effective, especially in today's society of marketing oversaturation, than a video that uses no words.

Not only does this method stand out from other marketing videos because it's different, it also crosses cultural and language barriers. Anyone can understand the message, without the need of a translation. The silence also forces the viewer to watch more carefully, focusing on the screen and therefore, on the message.

Preparing For A Science Laboratory Film Shoot

Filming in a science laboratory means we have to make sure that the right protective equipment are shown at all times: lab coat, gloves, pants, and eye-wear when appropriate.  That said, while the equipment is always top-of-the-line, the most complex substance we use is normally water. Anyone can do science!

Jon filming our doctors at work.

Jon filming our doctors at work.

Top Health Care Research Doctors at UCLA on Video

What do you get when you sit the best and brightest doctors, who are leading both research and patient care, in front of the camera? Surprisingly, you get a lot of laughs! We recently got to hang out with doctors from UCLA Health Care's prestigious STAR program and they were the coolest, chillest, best-est docs you'll ever meet.

"Oh, just another day of being super smart and super awesome, you guys too!?!?"

"Oh, just another day of being super smart and super awesome, you guys too!?!?"

Never a boring day making hospital videos!

New Product Marketing Video Concept

Most product marketing videos involve presenting an item against a nice, clean background, or with a person as they interact with it. We see the product in it's completed form. But here's an interesting way of presenting a product, from the inside out, by showing the manufacturing process. It helps that this manufacturing plant looks about as sleek as an apple store, but many products could be made more interesting by showing what's inside.

Sense smart alarm

Sense smart alarm

The Secret For Budget-Friendly High Production Quality: Creativity

We were shooting on location recently when we spotted a merry-go-round and Jon thought, that would make a great dolly shot! You wouldn't know it if you saw the finished high quality video, but this is how our wide tracking shot came together: on a playground child's toy. Being creative means working with small budgets and getting the most out of our shoots. No matter how ridiculous we look.

Adam pushing Jon on the merry-go-round. For work!

Adam pushing Jon on the merry-go-round. For work!

Manipulating Time to Raise the Value in Video Production

Time-lapse photography is a great way, in any kind of video production, to show the passage of time in a very quick way. Events like sunsets, the night stars, or even the blooming of a flower can be sped up and enhanced to show them in a very unique way.

National Geographic video footage of flowers blooming in time-lapse.

TimeScapes - Movie Trailer. Time-lapse photography of the Southwestern United States.

On the flip side, high speed photography allows you to experience everyday events in a different way by slowing the action down. 

Produced by: www.simonkr.com Footage shot at 1050 frames per second, which is roughly 35 times slower than normal speed.

The value of video production can be enhanced using both of these techniques by drawing attention to things that you normally wouldn't even notice.